New Vaccine Communication Guide for Physicians Offers Research-Based Tips and Language

May 10, 2021

WASHINGTON (May 6, 2021)—As COVID-19 vaccines become more accessible, Americans overwhelmingly say they most trust their own doctor for information about vaccination. To help physicians build confidence in the vaccines, the de Beaumont Foundation and the Association of State and Territorial Health Officials have released a short vaccine communication guide based on recent polling and focus groups that have identified language that Americans say would be most compelling. The guide also incorporates recommendations from the American Medical Association, the Centers for Disease Control and Prevention, and the American Academy of Pediatrics.

Titled From Concern to Confidence: How Physicians Can Build Trust in COVID-19 Vaccines, the four-page document offers recommendations and sample language that can help allay vaccine concerns to encourage as many people as possible to get vaccinated